Ready, Set, Food! is a company founded in 2018 by Dr. Katie Marks-Cogan, Dr. Andrew Leitner, and Daniel Zakowski, offering a three-step early allergen introduction system for infants. Their mission is to help prevent food allergies by gradually introducing common allergens like peanuts, milk, and eggs to babies, following scientific recommendations and clinical studies[1][3][5].
What Happened on Shark Tank?
- The founders appeared on Shark Tank in Season 11, Episode 12 (2020), seeking $350,000 for 7% equity[1][4].
- After several Sharks passed, Mark Cuban made an offer: $350,000 for 10% equity (with a stipulation to donate a subscription for every one sold). After negotiation, the founders accepted Cuban’s deal, excluding advisory shares[1].
- Mark Cuban’s involvement was personal, as his daughter has a severe peanut allergy, which motivated his investment[1][3].
Growth and Achievements Since Shark Tank
- Business Expansion: Since their Shark Tank appearance, Ready, Set, Food! has dramatically expanded its product line and distribution. Their products are now available nationwide at major retailers such as Target, Walmart, Wegmans, Meijer, and Kroger, as well as online through Amazon and their website[1][3][5].
- Product Development: The company has introduced additional stages to their allergen introduction system, expanding to nine allergens for older infants and toddlers, and launched new products like organic oatmeal, puffs, and cereal bars[1][3][6].
- Revenue Growth: After the show, the company saw significant financial growth, with annual revenue rising from an estimated $450,000 in 2020 to just under $5 million by 2023[1][3].
- Funding and Partnerships: Mark Cuban led additional funding rounds, including a $3 million raise in July 2020 and another in 2021. The company also partnered with major health systems and organizations, such as the Mayo Clinic and Memorial Hermann Health System, to educate parents and expand access[1][2][6].
- Retail and Healthcare Reach: Ready, Set, Food! products are now in over 1,000 retail locations and have secured multiple healthcare partnerships, making allergen introduction more accessible to families across the US[5][6].
- Medicaid Partnership: In March 2024, Ready, Set, Food! partnered with Medicaid in Missouri, providing allergen kits to low-income families, a major step in public health outreach[1].
- Ongoing Research: The company is conducting a large clinical trial (launched December 2024) to further validate their approach and support FDA approval, after previously adjusting their marketing to comply with FDA regulations[1].
Impact and Recognition
- Awards: Their products have received accolades, such as Good Housekeeping’s “Best Allergen Introduction Snack Award” in 2023[1].
- Community and Education: Ready, Set, Food! has invested in educational campaigns and partnered with popular children’s programming (e.g., Daniel Tiger’s Neighborhood) to raise awareness about food allergy prevention[1][5].
- Commitment to Safety: The company collaborates with leading pediatricians and allergists to ensure product safety and effectiveness, and continues to refine their offerings based on the latest research[5].
Current Status (as of 2025)
Ready, Set, Food! remains in business and continues to grow, both in terms of revenue and reach. Their products are widely available, their educational efforts are ongoing, and their mission to prevent food allergies in children is supported by strong clinical and community partnerships. Mark Cuban remains a key investor and advocate[1][3][5][6].
Summary Table: Ready, Set, Food! Post-Shark Tank
| Aspect | Status/Update (2025) |
|---|---|
| Investor | Mark Cuban (deal closed) |
| Revenue | ~$5 million (2023) |
| Product Line | Expanded to 9 allergens, snacks, oatmeal, puffs |
| Retail Presence | 1,000+ locations (Target, Walmart, etc.) |
| Healthcare Partnerships | 11+ major systems, Medicaid in Missouri |
| Ongoing Research | Large clinical trial for FDA approval |
| Awards | Good Housekeeping “Best Allergen Snack” 2023 |
Ready, Set, Food! has successfully leveraged its Shark Tank appearance into sustained growth, innovation, and public health impact[1][3][5][6].
출처
[1] Ready Set Food!: Here’s What Happened After Shark Tank https://www.foodrepublic.com/1412370/ready-set-food-shark-tank-now/
[2] Ready, Set, Food! Receives $3.5 Million to Help Parents Fight the … https://xtalks.com/ready-set-food-receives-3-5-million-to-help-parents-fight-the-food-allergy-epidemic-2743/
[3] Ready Set Food Shark Tank Update – Shark Tank Season 11 https://www.sharktankblog.com/business/ready-set-food/
[4] Shark Tank How It Started: Mark Cuban Crushes Food Allergies https://www.youtube.com/watch?v=V8pYr3qjUPo
[5] Ready, Set, Food! Shark Tank Update: How They’re Changing Kids … https://siliconspice.com/ready-set-food-shark-tank-update/
[6] Ready, Set, Food! on Shark Tank! https://readysetfood.com/pages/shark-tank
[7] Three Sharks Battle for a Food Allergy Prevention Company https://www.youtube.com/watch?v=S0r_JEwQp8M
[8] All Shark Tank Season 11 Products and Company Updates in 2025 https://sharktankrecap.com/shark-tank-season-11-products-company-updates/
[9] The Everlywell Story: From Shark Tank to Now https://www.everlywell.com/blog/news-and-info/everlywell-shark-tank/
[10] Mark Cuban Invests in Food Allergy Prevention Company Ready … https://www.prnewswire.com/news-releases/mark-cuban-invests-in-food-allergy-prevention-company-ready-set-food-after-shark-tank-appearance-300989615.html
[11] Why Mark Cuban’s investment in childhood allergy prevention … https://www.foxbusiness.com/lifestyle/mark-cuban-childhood-allergy-shark-tank
[12] Here’s What Happened To IncrEdible Eats After Shark Tank – Yahoo https://www.yahoo.com/lifestyle/heres-happened-incredible-eats-shark-100000674.html
[13] Shark Tank – Guide – LaughingPlace.com https://www.laughingplace.com/w/p/shark-tank-guide/
[14] Where Is Ready, Set, Food! From Shark Tank Today? – The Daily Meal https://www.thedailymeal.com/1382480/where-is-ready-set-food-shark-tank-now/
[15] Our Story – About Ready, Set, Food! https://readysetfood.com/pages/our-story
[16] First Defense Shark Tank – TikTok https://www.tiktok.com/discover/first-defense-shark-tank
[17] How baby food products like SpoonfulOne that claim to protect … https://slate.com/technology/2023/02/spoonful-one-how-baby-food-products-that-claim-to-protect-against-allergies-can-backfire.html
[18] Ready Set Food bars aims to fight food allergies before they start https://www.snackandbakery.com/articles/108779-ready-set-food-bars-aims-to-fight-food-allergies-before-they-start
[19] complete-system https://readysetfood.com/products/complete-system
[20] Three Sharks Come Together For First Defense Nasal Screen https://www.youtube.com/watch?v=VGkYVitsDOM
Ready, Set, Food!의 총(연간) 수익은 최근 기준으로 약 350만 달러(한화 약 47억 원)입니다[2]. 이는 사업 확장과 함께 주요 소매점(타겟, 아마존, 월마트 등)에서의 판매 증가에 힘입은 수치입니다.
출처
[1] Danone invests in childhood food allergy prevention company https://www.foodbusinessnews.net/articles/16455-danone-invests-in-childhood-food-allergy-prevention-company
[2] Shark Tank Ready, Set, Food Update 2025 | Season 11 https://sharktankrecap.com/ready-set-food-update-shark-tank-season-11/
[3] [시장보고서]금속 캔 – 시장 점유율 분석, 산업 동향 및 통계, 성장 예측 … https://www.giikorea.co.kr/report/moi1639479-metal-cans-market-share-analysis-industry-trends.html
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